Direct Navigation

Direct Navigation: Find, not Search

There are only three ways to reach a website:

1. Click on a link from another website;
2. Click on a link in search engine results;
3. Enter the specific domain name or URL into the browser address bar… known as direct navigation.

Voûte Digital Advertising specialises in Direct Navigation.

Direct Navigation enables you to bypass search engines.

Typing a search term as an URL in your address bar, leads to a site specifically designed for that topic.

For example: you could use a search engine to find a hotel in Qatar, but typing the URL HotelsinQatar.com in the address bar of your internet browser is a more direct way of finding what you are looking for.

“Direct navigation traffic is by far the most highly targeted form of traffic available” (Get Rich Click, by Marc Ostrofsky)